Introduction
A couple of years ago, I would spend hours trying to convince brands that they needed to be on social media. Thankfully times have progressed, and I spend a lot less time convincing business owners, and more time helping them finesse and harness social platforms to make them work harder for their brand!
But whilst it is a powerful marketing channel, it’s not a golden egg situation. If you think of marketing as an umbrella, there’s no argument that social media sits firmly within it. However, through better understanding of each platform as well as your audiences, you will be able to optimise your profile to work harder for your business.
– Hannah Cullen, Founder – HC Social
A couple of years ago, I would spend hours trying to convince brands that they needed to be on social media. Thankfully times have progressed, and I spend a lot less time convincing business owners, and more time helping them finesse and harness social platforms to make them work harder for their brand!
But whilst it is a powerful marketing channel, it’s not a golden egg situation. If you think of marketing as an umbrella, there’s no argument that social media sits firmly within it. However, through better understanding of each platform as well as your audiences, you will be able to optimise your profile to work harder for your business.
First things first, start with the house keeping. Optimising your profile can help improve reach and engagement as well as authenticity – all very important factors when you’re looking to build community.
Too many brands use their social media as a method of amplification, and not enough as a direct tool for being able to reach their target audience and customers. Now there’s plenty of free online help for optimising your bio, and I’m sure you’ve seen your favourite Insta guru giving you the exact precise formula to the perfect profile. This is important but don’t get bogged down in it. Be authentic, be yourself and have fun with it! Social media is a great space to reflect your brand’s personality, even if you have “serious” products. Mix up your content (e.g. interviews, day in the life videos, photos, carousels etc.) and see what works best for you and your audience. Having brand guidelines for brands of all sizes, and not just relevant to social media, will be hugely beneficial to establishing your brand’s presence. From here, add some flair to your social media pages to help develop brand voice and tone.
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