Introduction
In the world of photography and videography, establishing your value is crucial for long-term success. While the allure of exposure and the promise of potential paid gigs may tempt many to offer their services for free, it’s essential to recognise the inherent risks and pitfalls associated with this practice. In this blog post, we’ll explore why knowing your value is paramount, and why working for exposure might not always be the stepping stone to a thriving career.
In the world of photography and videography, establishing your value is crucial for long-term success. While the allure of exposure and the promise of potential paid gigs may tempt many to offer their services for free, it’s essential to recognise the inherent risks and pitfalls associated with this practice. In this blog post, we’ll explore why knowing your value is paramount, and why working for exposure might not always be the stepping stone to a thriving career.
One of the most prevalent misconceptions in the creative industry is the idea that working for free will automatically lead to exposure and, subsequently, paid opportunities.
While exposure can be beneficial in some cases, it rarely translates into a sustainable income. Clients who seek free services often perceive the work as less valuable, and the lack of financial investment may undermine the perceived professionalism of the photographer or videographer.
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