Introduction
In today’s fast-paced digital landscape, agencies play a pivotal role in helping brands stay ahead of the curve and outperform their competition. However, the success of any agency hinges on its ability to truly understand the brands it represents. This understanding goes beyond just knowing the products or services a brand offers; it involves delving into the brand’s identity, values, and aspirations.
You can’t truly know a brand until you have spent time with them. I don’t just mean a Zoom call here and there, you’ve got to immerse yourself in what makes that brand unique – their culture, the way they operate, their core beliefs. If you want to develop long-term, lasting relationships with clients, don’t limit yourself to your defined role – be curious, ask questions outside of your remit, understand all elements of their business and how they come together. I promise you, this will only make your life easier in the long run when you need Jake from HR to be part of your video production, and you already have a working relationship with him!
Let’s discuss the importance of this understanding and how it can elevate the effectiveness of your efforts as an external supplier.
In today’s fast-paced digital landscape, agencies play a pivotal role in helping brands stay ahead of the curve and outperform their competition. However, the success of any agency hinges on its ability to truly understand the brands it represents. This understanding goes beyond just knowing the products or services a brand offers; it involves delving into the brand’s identity, values, and aspirations.
You can’t truly know a brand until you have spent time with them. I don’t just mean a Zoom call here and there, you’ve got to immerse yourself in what makes that brand unique – their culture, the way they operate, their core beliefs. If you want to develop long-term, lasting relationships with clients, don’t limit yourself to your defined role – be curious, ask questions outside of your remit, understand all elements of their business and how they come together. I promise you, this will only make your life easier in the long run when you need Jake from HR to be part of your video production, and you already have a working relationship with him!
Let’s discuss the importance of this understanding and how it can elevate the effectiveness of your efforts as an external supplier.
An agency that comprehends a brand’s core values and messaging can ensure that all communication channels, whether it’s content production, social media or more, remain consistent with the brand’s identity. Consistency builds trust and recognition among consumers – does “just do it” ring a bell?
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